Marketing the Chamber

Silvia Larrieu
Chair
Baptist Health South Florida

Staff Contact

Jennifer Sanchez
305-577-5472

Goals

Align the work of the Committee to the Chamber’s Strategic Plan with regard to digital strategy:

·         Adopt an integrated mobile-first communications strategy

·         Maximize available tools to help members, engage the community and enable the Chamber to reach and connect with potential new members (who prefer to interact via digital marketing, social media and other communications vehicles)

·         Accelerate fresh content throughout all digital platforms

 

Develop and launch Chamber’s new mobile-responsive website by the end of first quarter.

 

Review and update Chamber messaging and marketing strategies to attract new members and to engage current members in support of Chamber’s retention goal of 75 percent.

 

Conduct annual survey of past members, current members and non-members to assist Customer Care and Membership Growth committees in providing better service: survey launch in June, early reporting to Executive Committee in July, results released to Board and community-at-large in August.