Marketing the Chamber

pinther, wolfgang

Chair

Wolfgang Pinther
Director of Marketing
MBAF

Otmara Diaz-Cooper

Vice Chair

Otmara Diaz-Cooper
Speaker and CEO
Diaz & Cooper Advertising

Goals

Enhance the Chamber’s digital engagement with the ultimate goal to increase brand awareness and generate new leads:   

  • Social Media (LinkedIn, Facebook, Twitter, Instagram)
    • Increase followers, number of quality posts, and engagement with posts
    • Standardize official #hashtags
  • Website Traffic
    • Increase stats to include traffic, time on site, and form fills
  • Email Marketing (chamber newsletters, alerts, event invitations)
    • Update template to match new website
    • Increase open rate and click-through rate
    • Improve call-to-action and sign-up rate

Create a quarterly metrics report that summarizes our engagement stats across the three mentioned above areas. 

Conduct the 2017 Greater Miami Executive Survey with the business community and share the results with members of the Chamber and the business community.
 

Top Investors

Baptist Health South Florida
Bank of America
CareerSource South Florida
Carnival Corporation & PLC
Florida International University
Florida Power & Light
UHealth
Wells Fargo