Everyone obsesses over new customers and new donors, and almost nobody watches 
the ones walking out the back. This forum maps what happens to a customer or donor 
after the first transaction, finds where the organization is leaking relationships, and 
teaches how to keep and deepen the ones they already have. Retention is the most 
overlooked growth lever there is, and it works identically for both audiences.
 

Attendees leave with: a Relationship Health check and a "Back Door" audit that marks 
every leak.
 

Follow-up guide: a retention playbook with a nonprofit track and a business track.

Everyone obsesses over new customers and new donors, and almost nobody watches 
the ones walking out the back. This forum maps what happens to a customer or donor 
after the first transaction, finds where the organization is leaking relationships, and 
teaches how to keep and deepen the ones they already have. Retention is the most 
overlooked growth lever there is, and it works identically for both audiences.
 

Attendees leave with: a Relationship Health check and a "Back Door" audit that marks 
every leak.
 

Follow-up guide: a retention playbook with a nonprofit track and a business track.