Miami tourism is way down. ‘Hybrid’ meetings, TV production, parks are keys in recovery plan.
In hopes of luring back visitors to the Miami Beach Convention Center, Miami-Dade’s tourism bureau held its annual meeting there Wednesday.
Normally a celebration of record-breaking visitor numbers, this year leaders of the Greater Miami Convention and Visitors Bureau skipped the celebration and discussed the next steps in the hospitality industry’s effort to recover from the worst economic downturn it has ever weathered — the COVID-19 pandemic.
Business and hotel closures since March have resulted in $1.3 billion in direct revenue loss for hotels and $742 million in loss for restaurants, according to a new study from Florida International University. From March through August of 2020 compared to 2019, there was an 87.2% decrease in international arrivals and 71.8% decrease in domestic arrivals, the study found.